Where It All Started

We’re not here to chase trends. We’re here to make gear that just works. Sequoya started with a simple idea: Make clothes that feel like they’ve been yours for years—right out of the box. Things made to take a beating, made to be worn hard, and made to age like the good stuff does. The kind of stuff your old man would've worn. Not because it was cool, but because it was the only damn thing in the closet that never let him down. We’re not into fast fashion. We’re into slow mornings, tools that last, shirts that get softer, and doing things the way they’re supposed to be done. Clean. Rugged. No nonsense. We’re western at heart—not the rodeo glitz, but the everyday kind. The kind that keeps its head down, gets the job done, and doesn’t need a spotlight to prove it. This is Sequoya. Rooted in grit. Worn like hell.